Milestone Marketing
WHEN INSIGHT, EXPERIENCE & IMPACT MATTER.
We’re here to introduce to you the power of milestone marketing!
Now during these volatile times due to the advent of corona virus pandemic that has swept the world, there’s no better time more then ever to strengthen relationships, celebrate milestones and create customer advocacy.
Amanda Stevens’ specialty is the customer experience. She’s passionate about it, blogs about it and writes books about it. But her approach transcends a one-dimensional customer service message; her content is based on powerful, proven and practical strategies for turning customers into advocates and it can be applied to any industry.
“Whether you realise it or not there are key milestones that go on in the relationship that you have with your customers. Birthdays, anniversaries or simply being welcomed to a brand, and these milestones are all opportunities for you to create customer advocacy. All these milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What could your brand be a greater part of? The simple act of gift giving to your staff, valued partners and customers and welcome them to your brand and celebrated milestone, this creates talk-ability.
So if you did nothing else but took the top 20% of your client base and found some milestone to acknowledge, perhaps how long they’ve been a customer and recognised and rewarded that milestone unexpectedly, watch those dormant referral opportunities come the the surface.
Milestone Marketing Reward, Recognise and Reap the Referrals”.
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