The Consumer of 2022

The Consumer of 2022


“After what has been nearly 2 years of uncertainty, unpredictability & the unforeseen, I feel that it’s finally time to look forward with confidence & focus on the future.”

2020/2021 was a period in history unlike anything seen before. And it’s not only proving to be a catalyst for how we live, work, travel and interact, but it has permanently altered the way we shop and form brand relationships.

How consumers purchased changed. Household expenditure that would traditionally be spent on travel and entertaining was redirected into other categories – some obvious, some surprising.

The acceleration of online shopping saw the e-commerce sector grow at 10 times the rate of the traditional retail market, a surge that doesn’t seem to be contracting.

The pandemic also triggered a reshuffle in consumer priorities, with a greater focus on sustainability, quality, milestones, the planet, wellness, learning, community, convenience and immediacy.

2022 is your chance to create a long term, competitive advantage by staying focused on the horizon and having a blueprint for building customer relationships in this new world.


By Amanda Stevens.  Her specialty is the customer experience. She’s passionate about it, blogs about it and writes books about it. But her approach transcends a one-dimensional customer service message; her content is based on powerful, proven and practical strategies for turning customers into advocates and it can be applied to any industry.

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    Good post. I learn something totally new and challenging on sites I stumbleupon everyday. It will always be helpful to read content from other writers and practice a little something from other websites.

    September 21, 2022 at 8:52 pm

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